Up in Vermont, the national ads for McDonalds preceded the franchise actually showing up. So local diner-owner Nector Rorris (whom some of you may have heard of from the Phish album "Upstairs at Nector's") opened up a drive-in called "The Lure", which featured 15 cent hamburgers.
When McDonalds finally did show up, they were compared unfavorably to The Lure by locals, but the drive-by customers finally boosted McD's sales enough to convince Nector to ditch The Lure and devote himself to the diner. Sure enough, his location was purchased by Burger King.
I barely remember eating at The Lure; I have no idea how the food was.
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
deguspice
![[identity profile]](https://www.dreamwidth.org/img/silk/identity/openid.png){kind=small}
no subject
Date: 2007-03-04 05:39 am (UTC)no subject
Date: 2007-03-04 12:27 pm (UTC)That is scary...
but what's more scary, I remember 15 cent hamburgers at McD's.
no subject
Date: 2007-03-04 01:37 pm (UTC)When McDonalds finally did show up, they were compared unfavorably to The Lure by locals, but the drive-by customers finally boosted McD's sales enough to convince Nector to ditch The Lure and devote himself to the diner. Sure enough, his location was purchased by Burger King.
I barely remember eating at The Lure; I have no idea how the food was.
no subject
Date: 2007-03-04 02:56 pm (UTC)no subject
Date: 2007-03-04 04:49 pm (UTC)